On the eve of the COP21 Conference the Eiffel Tower was turned Green!

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Everyone will be able to plant a virtual tree on the Eiffel Tower, which will grow to the beat of their heart, and then every virtual tree will be really planted in a reforestation programme,” said Naziha Mestauoi, the digital artist behind the concept.

Users can download a smartphone application which records their heartbeat via a sensor and then projects this along with the image of a tree, their name and a short message onto the landmark, using lighting and mapping technologies.

Participants will be able to track the growth of their real-life trees, which will be planted in areas of Australia, Brazil, Senegal, India, France, Peru and Ivory Coast from 2016.

Each tree costs between three and 10 euros, depending on the species.

“The idea is to connect the virtual and the real, technology and nature, and give everyone the opportunity to act in a tangible sense,” the artist said.

Secure Data Recycling considers itself part of the Green culture, recycling is one of the many pieces in the jigsaw but perhaps one of the most important.

Over the next couple of weeks Secure Data Recycling will report the news and highlights from The Paris Conference.